GrandeLASH-MD by Grande Cosmetics is marketed as a serum that will improve the appearance of eyelashes in as little as four weeks. Grande Cosmetics describes GrandeLASH as an “award-winning lash enhancing serum with a blend of vitamins, peptides, and amino acids to promote the appearance of naturally longer, thicker looking lashes.” GrandeLash also represents that GrandeLASH is “ophthalmologist tested.” The GrandeLASH serum retails for $65 for a three-month supply on Grandecosmetics.com. It is also sold by major beauty retailers, including Sephora.com, Ulta.com, and Birchbox.com.
GrandeLASH ingredients include commonly used cosmetics ingredients such as water, amino acids, hyaluronic acid, and vitamin E. However, the serum also contains isopropyl cloprostenate, a drug ingredient that the FDA has said is not safe for use except under the supervision of a licensed practitioner.
GrandeBROW Brow Enhancing Serum and GrandeHAIR Hair Enhancing Serum also contain isopropyl cloprostenate.
Isopropyl cloprostenate is one of a class of compounds known as prostaglandin analogs, which are commonly found as active ingredients in drugs used to treat glaucoma. The chemical has the potential to alter the body’s function and structure. Topical isopropyl cloprostenate is associated with side effects such as ocular irritation, ocular inflammation, hyperemia, iris color change, macular edema, lower intraocular pressure, and more.
Despite being FDA-approved for usage in prescription drugs, isopropyl cloprostenate is not a permitted as a cosmetic additive. Lifetech Resources LLC, which manufactures similar products such as RapidLash, NeuLash, and NeuveauBrow, has received warning letters from the FDA for violating the Federal Food, Drug, and Cosmetic Act after including isopropyl cloprostenate in their products.
Grande Cosmetics allegedly violates federal and state law by using isopropyl cloprostenate in their lash growth products and making certain claims that qualify their products as “drugs” instead of purely cosmetic products. Because Grande Cosmetics does not disclose that GrandeLASH, GrandeBROW, and GrandeHAIR are drugs and does not list possible severe side effects, these products are allegedly deceptively marketed and sold.
A class action lawsuit investigation has been launched into claims that Grande Cosmetics makes misleading representations that its Enhancement Serums are safe, legally saleable, and not associated with significant side effects.
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