Have you used the Virtual Try On tool on bareminerals.com to “try on” makeup on the bareMinerals website? Tycko & Zavareei’s investigation indicates that the Virtual Try On tool works by scanning images of consumers’ faces and virtually applying products to those images. However, bareMinerals does not tell users what it does with the information it collects, and it has not set up procedures for protecting and deleting the information, as required by law. Certain data contained in facial-image scans are biometric information protected by law.
If you uploaded a photo to the bareMinerals Virtual Try On tool and are interested in learning more about our investigation, we would like to hear from you. Please complete the form below. An attorney will review your submission and may contact you about your experience. This information is confidential and will not be shared or used for other purposes.
We look forward to hearing from you.