Tycko & Zavareei LLP Brings Class Action Against Dating Website True.Com, Alleging That Company Continues To Charge Customers After Cancellation

A lawsuit has been filed against True Beginnings, LLC, the owner and operator of the online dating website. The lawsuit seeks certification of a class action on behalf of customers who were charged service fees by after cancelling their subscriptions.

True Beginnings, LLC is a Texas-based company, that claims to have millions of subscribers to its online dating website,

The complaint alleges that charges its customers monthly service fees in excess of $50 per month, and that charges its customers’ credit card or bank accounts for these fees. advertises on its website that memberships can be cancelled at any time. However, the complaint alleges that does not accept cancellations in writing or on its website. Instead, will only accept cancellation requests made over the phone. The complaint alleges that bills its former subscribers service fees, even after those subscribers have attempted to cancel their subscriptions. This is done without the knowledge or authorization of the former subscribers.

The complaint also alleges that certain of the terms contained in’s click-through “Terms” are unconscionable and unenforceable. For example, in the “Terms” is a provision that purports to grant a perpetual, world-wide license to use, distribute or display all information – including photographs – submitted by subscribers while using’s service. Under this provision, claims the right to use (and potentially to sell) all photographs submitted by a subscriber, even after the subscriber has cancelled his or her membership, without any obligation of notice or payment to the former subscriber. The lawsuit seeks an injunction from the court prohibiting the enforcement of this provision.

The lawsuit is captioned Wong v. True Beginnings, LLC. To download a copy of the complaint, click here.